Set Up White Labeling (Domain Masking) for Your Kindful Account

Learn how to remove Kindful from your donation page URLs by mapping a domain (www.yourdomain.org) or a sub-domain such as fundraising.yourdomain.org to Kindful pages by creating a CNAME in the domain hosted DNS settings. 


Overview

This article walks through setting up domain masking. This tool is excellent when paired with Conversion Tracking with Google's Ad Grants.

Linked Articles:

Setup Your Donation Page

- Conversion Tracking with Google's Ad Grants


Step 1: Purchase a Domain Name and choose the CNAME

If you don't already own a domain name, you can purchase one from a registrar such as Network Solutions, Squarespace, or GoDaddy. Just be sure that whatever tool you choose offers DNS management.

After registering your domain, decide which CNAME record you would like to dedicate to your Kindful giving pages. Here is an example. Instead of seaturtles.kindful.com, it would read like this:

Screen_Shot_2019-10-17_at_11.52.45_AM.png

If you already have one setup, please let us know.

Important Considerations for your CNAME

  • Instead of www.yourdomain.org, we suggest using something more universally applicable to your fundraising efforts such as give.yourdomain.org, as shown above. We do not recommend using "www" as the CNAME, as it can create confusion with donors/fundraisers. Popular CNAMEs include: fundraise, support, give, impact, my, donate.

  • Your CNAME / sub-domain established with Kindful will be permanent.

  • If you are adding domain masking to a Kindful account that has active campaigns or individual fundraisers, existing short URLs will break after domain masking is added to your account. If you anticipate going through the domain masking process later, we recommend holding off on creating short URLs until after the process is complete.


Step 2: Create a CNAME Record

Log in to your domain registrar's site, and locate the Zone File Settings, DNS Manager or similar area of your control panel. Here you will create a CNAME record that points your domain to Kindful. You'll generally see three fields: 

  • Alias - Should be the CNAME you decided on; e.g. fundraise, support, donate, etc. (indicating that the donate.s.yourdomain.com (for example) record should point to Kindful). Be sure to include the ".s" in this record.
  • Type - Should be 'CNAME' (indicating that you would like to point to Kindful by using its name)
  • Points To - Should be your Kindful URL

You can verify it is correctly set up by navigating to mxtoolbox.com, inputting your domain including the newly created CNAME and clicking mxlookup. If the Canonical name (CNAME) is showing your Kindful URL, you are good to go.

Below are some examples of how to set up the CNAME on various hosting services. Each hosting service has slightly different ways to create CNAME records. Guidelines are provided here for some of the common services. When in doubt, check with the particular company you're using for additional help or instructions.


Step 3: Contact Kindful 

When you have done all of the steps above, you are ready for us to review what you did. You will simply need to send our support team an email letting us know you have made these changes, and we will have our engineers verify and validate these changes were done properly. Once this is done, your URL will be setup, and you will use this new, white-labeled URL from here on out for your Kindful donations.


Still have questions?

Feel free to send our support team an email, or you can call the phone number found in the lower left hand corner of your Kindful Admin account to speak to a team member. 

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