There are three ways to add and track couples (married, spouses) within Kindful. This guide will review each option organizations have taken based on their specific needs. We recommend your organization review how you've tracked your donors in the past and then determine if you'd like to continue that method moving forward, or change those processes within Kindful.
Option 1: Represent a “Couple” as One Contact
If you’ve historically tracked couples as a single contact, such as John and Jane Smith, your team may want to continue that process in Kindful. The contact’s first name would be ‘John and Jane’ and the last name would be ‘Smith’.
- You can conveniently see each spouse's name when searching
- Both spouses will always be addressed via Kindful correspondences
- This will lower your total contact count for your Kindful subscription plan
Things to consider
- Only the primary email address in the contact record will sync with our email marketing integrations (except Emma, which will sync both the Primary and the Alternate Email addresses).
- All activities (notes, transactions, pledges) will be tied to both spouses
- Each spouse cannot be added to different contact groups
Option 2: Use Contact Spouse Fields
In a contact’s profile, there is a group of fields to track a contact’s spouse information. If Jane Smith is the primary contact, but you want to store their spouse, John Smith’s, information simply for reference, we’d recommend using these spouse fields.
- You can search contacts by the donor’s name (Jane Smith) or spouse name (John Smith)
- Only the primary contact will be addressed via Kindful correspondences
- Store spouse contact info in separate fields
Things to consider
- Kindful will not pull the spouse name field and automatically merge with the primary contact’s name when generating letter or email templates.
- The spouse email fields do not sync with our email marketing integrations
Option 3: Create Two Separate Contact Records
If you tracked John Smith and Jane Smith as separate contacts, you could add a spouse relationship between the two contacts to link them together as part of a household. This is our recommended solution within Kindful.
- You can add each spouse contact into different contact groups
- Both spouses' primary email address will sync with your email marketing integration
- Donations attributed to either spouse contact will be allocated towards their household total giving contribution when creating tax summaries
Things to consider
- More contacts to track in the system
- Both spouses are not easily tagged in a single correspondence. You would need to use the Formal and/or Informal Name fields in the Head of Household's contact record. (i.e. Formal Name = Mr. & Mrs. John Smith, Informal Name = John & Jane Smith)
Handling Joint Contacts with Different Last Names
If two contacts, John Smith and Jane Doe, have different last names then we would recommend either tracking these spouses as separate contacts (option 3). If you choose option 1 or 2, you could use the Formal Letter Name or Informal Letter Name tags in the contact profile to add their full names.
What Tags to Use
There are four (4) tags that are available to be used when addressing a contact via a communication piece generated via Kindful (either print or email).
- First Name
- Preferred Name
- Formal Name
- Informal Name
Use these four fields to appropriately and even creatively address contacts who might be spouses.
Still have questions?
Feel free to send our support team an email, or you can call the phone number found in the lower left hand corner of your Kindful Admin account to speak to a team member.