MailChimp FAQs


Below is a FAQ about MailChimp.

Linked Articles:

- MailChimp Troubleshooting

What is MailChimp?

MailChimp is an online email marketing solution to manage subscribers, send emails, and track results.

What is the benefit of connecting my MailChimp account to Kindful?

Kindful’s comprehensive MailChimp integration combines the power of email fundraising, donor management and fundraising analytics to help you exceed your goals.

Activate your Kindful MailChimp Integration to:

  • Seamlessly sync all constituent information and never worry about manual updates.
  • Segment your MailChimp Audiences with Kindful Groups and save for future mailings so you can easily track your email fundraising efforts and replicate what works best.
  • Automatically merge donor information from MailChimp and Kindful to see the full picture of your donor and create more targeted, informed and effective online fundraising campaigns.
  • Track subscribes, unsubscribes, click-through-rates and more, all inside Kindful’s intuitive and powerful nonprofit CRM.
  • Capitalize on Kindful’s intuitive reporting to understand everything from the big picture of your email fundraising campaigns all the way down to specific donor behavior and online donation preferences.

Of note, the integration will only work when it is connected by an Owner or Admin of MailChimp, and the connected user stays at that access level.

How is MailChimp mapped to Kindful?

Kindful "Groups" are mapped to MailChimp as "Tags"

And you can specify how each MailChimp field maps to its corresponding Kindful field, as indicated below:



Is the syncing one-way or two-way?


What triggers a sync?

The two-way sync runs whenever you add a contact to a group in Kindful, change a contact in Kindful that is in a synced group, or create a new group in Kindful. Also adding, removing, or editing any contact in a MailChimp synced tag will trigger a sync.

Are all of my MailChimp tags automatically synced to Kindful?

Yes, as soon as you setup the MailChimp integration with Kindful, all of the existing MailChimp tags - but only those tags in the Audiences you've mapped to Kindful - will automatically sync into Kindful as Groups.

Are all of my Kindful groups automatically synced to MailChimp?

No. Only new Kindful groups that have been created since the initial integration will be automatically added.

How do I sync preexisting Kindful groups to MailChimp?

To add a previously created Kindful group to the sync, you will need to add a contact to that group to trigger the sync. After doing so, a green “Refresh from MailChimp” button will appear next to the group on the Groups page. It might be necessary to refresh the page in order for the button to appear.

Can I limit which MailChimp tags are synced to Kindful?

It depends which MailChimp Audience the tags is in: All of your MailChimp tags for each Audience that you map to Kindful will automatically sync to Kindful when the integration is created. Tags inside of MailChimp Audiences that aren't mapped to Kindful will not be synced to Kindful.

Can I limit which Kindful groups are synced to MailChimp?

The only way to prevent a Kindful group from ever being synced to MailChimp is if a new contact is never added to it. Once a contact is added to the group, the sync automatically begins and that group will be sent to MailChimp.

I have Custom data in MailChimp Custom Fields. How can I sync that data into Kindful?

In order to sync MailChimp Custom Fields to Kindful, you must create identical custom fields in Kindful (with the exact same options, if it’s a dropdown menu or multi-select field) BEFORE you map your data.

I’m importing contact data from another system into Kindful. Should I connect my MailChimp account before or after I’ve finished importing my contact data?

The best practice is to enable MailChimp after the imports are done and contacts will be matched by email address, or if there’s no match, it will create a new contact when MailChimp is connected. One thing to keep in mind, however, is that MailChimp will have the last say on the attributes of the contact. For example, if there’s a conflict between the name on the imported record and what’s in MailChimp,

MailChimp will write its version when it syncs up with the existing contact. If there are any duplicate email addresses in Kindful, MailChimp will sync with only one of the contacts.

How do I disconnect my MailChimp account?

To disconnect your MailChimp account, navigate to Settings, and under the “Integrate Email Client” section, click the red “Remove” button. This will not cause data loss in either Kindful nor MailChimp, it will simply terminate the connection between MailChimp and Kindful.

How can I see what contacts were created when I connected my MailChimp account?

You can’t see the specific contacts without searching for them by name, but you will be able to see the total amount of synced contacts after the sync is complete by navigating to Settings > Integrations > MailChimp > Edit Configuration. You will find the Contact Count listed per synced MailChimp Audience.

When I archive a contact in Kindful, is it removed from MailChimp?

If you archive a contact in Kindful, it will remain in MailChimp until you delete it from there.

Most of our contacts in MailChimp are just an email address. How will those appear in Kindful?

If contacts are just an email address in MailChimp, they will just be an email address in Kindful.

Will integrating Mailchimp create duplicate records in Kindful or are matches made? If so, can they be merged?

Kindful will make an attempt at merging, but it is likely duplicates will be created. The first name, last name, and email address would have to exactly match what is in Kindful (spacing and all) for an auto-merge to happen. This means that if a MailChimp Contact has an email address an no name, and a Kindful Contact has the same email address, a first name and last, name, then after the integration runs, there will be 2 contacts with the same email address in Kindful. At this point, you can review the potential duplicate contacts using Kindful's Contact Duplicate Finder, and choose to merge the contact records or not. 

Will Integrating put us in a higher price tier on Kindful or MailChimp?

This depends on how many contacts you have in MailChimp that are coming over to Kindful. If bringing over the contacts from your master audience in MailChimp into Kindful takes you over the allotted number of contacts, then yes, it would charge the overage fee based upon your Kindful subscription plan. Please see MailChimp for information about MailChimp pricing.

Do auto-syncs happen? Will all new subscribers to MailChimp automatically appear in Kindful?

If the new contact in MailChimp is a part of the audience syncing with Kindful, yes, it will automatically pull into Kindful.

For all of our MailChimp subscribers who migrate over and who are not donors, how do I isolate them and put them in a group for targeted email campaigns?

You could create a Group in Kindful of those contacts that would sync over to MailChimp as a Tag. You could select that Tag in MailChimp to be your target audience for an email communication.

After the integration between Kindful and MailChimp is turned on, what happens in Kindful when someone clicks the unsubscribe link at the bottom of an email sent by MailChimp?

MailChimp is the source of truth for "unsubscribes". When a contact clicks "unsubscribe" at the bottom of a MailChimp email, MailChimp removes the contact from the particular tag that was used for distribution. The contact will also be removed from the corresponding group in Kindful the next time the integration runs.

What happens in the situations for subscribers who have already unsubscribed to MailChimp in the past prior to turning on the integration. Would those contacts in the MailChimp "cleaned" or "unsubscribed" Audiences flow back into Kindful? Or only those contacts remaining in MailChimp as "Subscribed".

When MailChimp is connected to Kindful initially, all MailChimp contacts, including those who unsubscribed in MailChimp will flow into Kindful.

Does MailChimp offer a non-profit discount for registered non-profit customers?

MailChimp offers a 15% discount to nonprofits and charities that they verify. The approval process varies depending on your location.

United States

If your organization is based in the United States, you’ll need to scan and email a copy of your official 501c3 determination letter to Please use “Nonprofit Discount Request” as the subject line, and include your MailChimp username somewhere in the body of the email.


If you’re a nonprofit based outside the United States, you’ll need to email with a link to your organization’s website. Please use “International Nonprofit Discount Request” as the subject line, and include your MailChimp username somewhere in the body of the email.

If it's not extremely obvious on your website that you're a nonprofit, they may require you to email additional proof of your nonprofit status.

Still have questions?

Feel free to send our support team an email, or you can call the phone number found in the lower left hand corner of your Kindful Admin account to speak to a team member. 



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