Syncing Contacts with MailChimp

Curious how exactly MailChimp syncs with Kindful? Here’s how it works.


The sync between Kindful and MailChimp is bidirectional.

This means when you connect a list from MailChimp, the contacts from that list will copy into Kindful.

The same is not true from Kindful to MailChimp. When you initially connect, your Kindful contacts are not copied into MailChimp. This is to keep you from being forced into a new pricing level with MailChimp.

Populating an empty MailChimp account with Kindful contacts

If your goal is to fill a new, empty MailChimp account with your contacts in Kindful, here are the steps:

  1. Create a list in MailChimp
  2. Add 1 contact to that list
  3. Open Apps in Kindful
  4. Scroll down to MailChimp, click on App Settings.


Once you have your MailChimp App Settings open in Kindful, you’ll need to map your list, and create a group to sync.

Looking at the MailChimp App Settings from your App Directory in Kindful, you’ll click Edit Configuration.



Choose Manage.


Select the appropriate boxes to Update Mapping, setting that MailChimp List as Default.


When the List has been mapped, then you need to create groups in Kindful. You can see how to do that here. The groups you make in Kindful will push into MailChimp as static segments underneath your list.

Push contacts only from Kindful to MailChimp

There’s one more option to control how your contacts sync. This should only be used if you want to send contacts from Kindful to MailChimp, but not from MailChimp to Kindful.

First, make a unique MailChimp list specifically for Kindful to sync with. This way, as you create a contact group in Kindful, it will sync as a static segment to MailChimp, housed within the syncing list.

As long as you don't add contacts to MailChimp directly (e.g. via a signup form) then it should be a one-way sync, and you shouldn’t have any unexpected contacts coming in through MailChimp.


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