MailChimp: Overview



This article gives an overview of the Kindful integration with MailChimp.

Linked Articles:

Setting Up the MailChimp Integration

Add a Kindful Group to MailChimp

MailChimp Troubleshooting

MailChimp FAQs

Connecting Kindful Contacts to MailChimp

The integration will only work when it is connected by an Owner or Admin of MailChimp, and the connected user stays at that access level. Once you connect MailChimp and Kindful, the contacts you have in your Kindful Groups can move to MailChimp as Tags.

If you have pre-existing groups in Kindful (before connecting MailChimp), you will need to add a new contact to those groups in Kindful to kick off the sync of those Groups to MailChimp. This is designed to keep you MailChimp account from being immediately flooded with new contacts, forcing you to a higher pricing tier within MailChimp.

To connect Kindful to MailChimp, go to Apps on the left sidebar. Select Learn More underneath MailChimp, then Connect. 

Using Tags in MailChimp

One important aspect: your MailChimp Tags need to be static. 

Kindful is a CRM and MailChimp is an email marketing tool. We built Kindful to be a place to store your data and your people. By using MailChimp Tags, your donor data stays on the donor's record in Kindful, and gives Kindful much more depth and autonomy over the contact record's details. Ultimately, this gives you more reporting ability and flexibility within Kindful. 

Non-profit Discount for MailChimp Customers

MailChimp offers a 15% discount to nonprofits and charities that they verify. The approval process varies depending on your location.

United States

If your organization is based in the United States, you’ll need to scan and email a copy of your official 501c3 determination letter to Please use “Nonprofit Discount Request” as the subject line, and include your MailChimp username somewhere in the body of the email.


If you’re a nonprofit based outside the United States, you’ll need to email with a link to your organization’s website. Please use “International Nonprofit Discount Request” as the subject line, and include your MailChimp username somewhere in the body of the email.

If it's not extremely obvious on your website that you're a nonprofit, they may require you to email additional proof of your nonprofit status. 

Still have questions?

Feel free to send our support team an email, or you can call the phone number found in the lower left hand corner of your Kindful Admin account to speak to a team member. 

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