Campaigns vs Causes

This article explains the differences between causes and campaigns.

Learn more about creating a Cause here.

Learn more about creating a Campaign here.


The terms "Campaign" and "Cause" refer to specific fundraising methods in Kindful.

Nonprofits commonly use the word "campaign" when referring to different kinds of fundraising efforts including "peer-to-peer" fundraising. In Kindful, the peer-to-peer fundraising or crowdfunding method is known as a "Cause." 

Kindful identifies a "Campaign" as a public way to organize your fundraising (e.g., Spring Gala Campaign or New Facility Campaign). You can think of this as a folder for your transactions. Campaigns are found on the "Campaigns" page in the "Fundraising" section.

In Kindful, the term "Cause" only refers to Kindful's peer-to-peer fundraising feature. Even though causes and campaigns are two separate features within Kindful, they are still related (see below). Causes are found on the "Crowdfunding" page in the "Fundraising" section.  

How Causes function

It's important to understand the foundational concepts and terms when using Causes.

Cause A peer-to-peer fundraising page in Kindful. A Causes flows into a Campaign.
Campaign An organized effort to raise money for a specific purpose. A Campaign is a specific project that flows into a Fund.
Fund An internal classification system for categorizing donations and other monies coming into Kindful's database. Funds are general allocations made more specific through Campaigns.
Team The actual pages that are shared to raise money within a Cause.
Teams flow into Causes.
Causes flow into Campaigns.
Campaigns flow into Funds.

Learn more about creating a Cause here.

Learn more about creating a Campaign here.

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