Campaigns vs Causes

This article explains the differences between a Cause and a Campaign.

Learn more about creating a Cause here.

Learn more about creating a Campaign here.


When we use the words "Campaign" and "Cause," we are referring to specific features within Kindful.

It's common for nonprofits to use the word "campaign" when referring to many different types of fundraising efforts to include the "peer-to-peer" method of fundraising. However, within Kindful, we refer to all our peer-to-peer features (or "Crowdfunding" methods) as "Causes." 

Kindful identifies a "Campaign" as a (public facing) way to organize your fundraising (e.g., Spring Gala Campaign or New Facility Campaign). You can think of this as a "folder" for your transactions. Campaigns are found on the "Campaigns" page in the "Fundraising" section.

In Kindful, the term "Cause" only refers to Kindful's peer-to-peer fundraising features. Causes and Campaigns are two separate features within Kindful, although they are related (see below). Causes are found on the "Crowdfunding" page in the "Fundraising" section.  

How Causes function

It's important to understand the foundational concepts and terms when using Causes.

Cause A peer-to-peer fundraising page in Kindful. A Causes flows into a Campaign.
Campaign An organized effort to raise money for a specific purpose. A Campaign is a specific project that flows into a Fund.
Fund An internal classification system for categorizing donations and other monies coming into Kindful's database. Funds are general allocations made more specific through Campaigns.
Team The actual pages that are shared to raise money within a Cause.
Teams flow into Causes.
Causes flow into Campaigns.
Campaigns flow into Funds.

Learn more about creating a Cause here.

Learn more about creating a Campaign here.

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