Campaigns vs Crowdfunding


This article explains the differences between crowdfunding and campaigns.

Linked articles:

Learn more about creating a Crowdfunding Campaign here.

Learn more about creating a Campaign here.


The terms "Campaign" and "Crowdfunding" refer to specific fundraising methods in Kindful.

Nonprofits commonly use the word "campaign" when referring to different kinds of fundraising efforts, including "peer-to-peer" fundraising. In Kindful, the peer-to-peer fundraising method is known as "Crowdfunding." 

Kindful identifies a "Campaign" as a public way to organize your fundraising (e.g., Spring Gala Campaign or New Facility Campaign). You can think of this as a folder for your transactions. Campaigns are found on the "Campaigns" page in the "Fundraising" section.

In Kindful, the term "Crowdfunding" only refers to Kindful's peer-to-peer fundraising feature. Even though these and campaigns are two separate features within Kindful, they are still related (see below). Crowdfunding Campaigns are found on the "Crowdfunding" page in the "Fundraising" section.  

How Crowdfunding functions

It's important to understand the foundational concepts and terms when using Crowdfunding.

Crowdfunding Cause A peer-to-peer fundraising page in Kindful. A Cause flows into a Campaign.
Campaign An organized effort to raise money for a specific purpose. A Campaign is a specific project that flows into a Fund.
Fund An internal classification system for categorizing donations and other monies coming into Kindful's database. Funds are general allocations made more specific through Campaigns.
Team The actual pages that are shared to raise money within a Crowdfunding campaign.
Teams flow into Crowdfunding.
Crowdfunding flows into Campaigns.
Campaigns flow into Funds.


Still have questions?

Feel free to send our support team an email, or you can call the phone number found in the lower left hand corner of your Kindful Admin account to speak to a team member. 

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