Automatically add new members to your Emma audience when you create new records in Kindful
Sync contact details in real time
Track the results of your Emma email campaigns, including subscribes, unsubscribes, click-thru-rates and more, all inside Kindful
Merge donor info between Emma and Kindful to see the full picture of your donor, creating more informed and effective fundraising campaigns
Capitalize on Kindful’s intuitive reporting to understand everything, from big picture email campaigns to specific donor behavior and online donation preferences
Sync Behavior Overview
The integration gives you the flexibility to map Emma contact fields to the Kindful contact fields. There are a few protections to help keep your data safe from Emma field changes:
For fields which have been mapped:
Emma supports multiple groups of the same name and Kindful does not. In the event that a duplicate group exists in Emma, it will sync into Kindful with the name and a string of numbers behind it so you can differentiate the group in Kindful.
Prior to the initial sync between Emma and Kindful, if there are groups that exist in Emma that have the same name as groups that already exist in Kindful, these groups will be merged. For example, if there is a "Members" group in both Emma and Kindful before the initial sync occurs, after the sync, both groups will contain the same contacts.
Emma allows for Split test emails to be sent. The stats from these types of emails will not sync info Kindful.
How to Connect
Head to Apps > App Directory from your menu bar
Scroll through the list to locate Emma; click Learn More
Click the button to connect and sign into your Emma account
You will perform a mapping exercise to complete the setup, and once this is done, your contacts will begin flowing between applications